Both you and your work should do the talking

September 14, 2010

Published by Design Week: As an industry we are obviously used to advising our clients on how to achieve brand differentiation in their respective markets. However, we seem very slow to take our own medicine because most design consultancies are still notoriously undifferentiated. Getting your consultancy’s own branding right is not easy. Understandably, time-pressured design [...]

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Develop a unique offer to make a mark with clients.

September 14, 2010

Published by Design Week: David Bicknell’s views on rosters sound a little like sour grapes (Letters DW 16 June). Rosters all too often are driven more by motivations to cut costs rather than a true search for the best design talent. But that said, do we really want to return to a cosy world where [...]

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What’s working in new business?

September 13, 2010

New business is not getting any easier. Clients are besieged by agencies so how can you get more cut through? What’s really working at the moment? Here are a few handy tips:  Be firstThere is a huge benefit in being the first to make contact. The next time you have a really good trade press [...]

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Top 10 Tips… Making your Website Work Harder for New Business

September 13, 2010

Published by DBA: Iʼm continually advising agencies on their point of difference, new business strategy and approach to pitching. I also interview hundreds of clients about their relationships with agencies. If you are thinking about re-addressing your website, then you might find the following 10 tips handy: 1. Brand positioning first, then design Developing your [...]

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Beating the recession

August 19, 2010

When times are tough we naturally tend to redouble our efforts. Our fighting spirit comes to the fore. However, it’s important to be aware of how and where to redouble your efforts, otherwise you could be wasting a lot of time and money. Here are a few points to remember:  Win client ‘commitment’  There are [...]

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