Business Differentiation
Creating a real point of difference for your business is not easy. So much has been said before by others, it’s a crowded marketplace and, besides,
it’s difficult to look at your own business objectively. Also, the things we
do for ourselves can take a frustratingly long time.
Up to the Light enjoys a helicopter view of the agency and professional services market. We understand the difference between the generic language of the industry and true differentiators. We also understand the need to make your positioning consistent and more than a sound bite. We work hard to understand your particular culture and approach because the positioning has to be true to you, not contrived.
We look at your target audiences – what are their needs and attitudes, how are they changing? We look at your market – how are your competitors shaping and explaining what they do and how they do it? We re-examine your offer – what are your services and how do they inter-relate? Finally, we understand and crystallise your most motivating point of difference, and help express this internally and externally.
