Fenella McCarthy

Fenella is a highly experienced brand consultant. An Oxford graduate, she is a strategic thinker who believes in providing creative, practical and focused solutions to meet her clients’ needs.

Her previous roles have included Deputy Head of Research for Mintel and Planning Director roles at London agencies.

Her experience is broad, covering the widest array of sectors including: fmcg, B2B, manufacturing, corporate, pharmaceutical, not for profit, tourism, service industry, retail, travel and countries.

As well as brand positioning and brand strategy, Fenella has strong market research experience. Indeed, she started her career as a qualitative researcher and is a full member of the MRS.


Up to the Light expertise:

Up to the Light’s independent interviews have helped to reveal clients’ real views and concerns, giving important pointers as to how we can fine tune our approach. I can thoroughly recommend their expertise at extracting client issues and drawing conclusions that lead to practical benefits for our business. Richard Carpenter, Managing Partner, MerchantCantos
  • Client surveys
  • Business development strategy
  • Business differentiation
  • Pitching
  • Brand strategy
  • Training & workshops