News

Make your website work harder

Nov 2020

Jonathan Kirk will be running an online workshop for the British Institute of Interior Design on 13th January. Get some expert insight into how design websites and client expectations are changing.

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Make your website work harder

Jul 2020

Jonathan Kirk will be running an online workshop for the British Institute of Interior Design on 10th September. Get some expert insight into how design websites and client expectations are changing.

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Mastering the client relationship

Apr 2020

Jonathan Kirk will be delivering a 2 part virtual workshop on 21st and 28th April. This is hosted by Design Skillnet in Dublin for Irish agencies.

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Positioning your agency

Apr 2020

Jonathan Kirk will be running a Design Skillnet webinar session for Irish agencies on 30th April. Are you ready to hit the ground running as the new reality emerges? Whether you need to refine your positioning or do a complete pivot, this webinar will address the key considerations.

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What do your clients need?

Apr 2020

Jonathan Kirk will be running a DBA webinar session on 23rd April. Learn how to strengthen your client relationships during this period of uncertainty.

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New thinking for new business

Feb 2020

Jonathan Kirk will be speaking at an event in Leicester on 12th February, hosted by the Design Business Association. Find out how you can attract those bigger and better clients.

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What Clients Think

Feb 2020

Jonathan Kirk will be speaking at a breakfast seminar in Dublin on 11th February, hosted by Design Enterprise Skillnet. He will be exploring key insights for agencies from the latest ‘What Clients Think’ report.

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What Clients Think 2019/20

Dec 2019

This year’s report is our 6th and biggest yet. Based on 525 client interviews conducted on behalf of design agencies, the report provides a fascinating insight into the modern client/agency relationship. Every interview was paid for by a design agency that commissioned Up to the Light to carry out a Client Survey. Therefore, clients are giving considered views in an interview about their current agency relationships, rather than just responding to an online survey or a more general piece of market research. This gives the findings more weight and credibility.

As in previous years, the report is divided into three sections. Firstly, ‘Client World’ looks at bigger picture client concerns and issues. Secondly, ‘Winning Clients’ looks at agency new business activity and pitching. Thirdly, ‘Retaining & Growing Clients’ covers client service and client development issues.

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‘What Clients Think 2019/2020’ launch

Oct 2019

The 6th annual report, based on over 500 client interviews, will be launched on 27th November. The report is in association with the DBA and a half-day Design Business Association seminar with guest speakers will mark the occasion.

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Workshops in Dublin

Jan 2019

Jonathan Kirk will be running 3 half-day workshops for agencies in Dublin. The workshops are organised by Design Enterprise Skillnet.

‘How to frame your strategic offer’ on 5th February.

‘Grow your business’ on 5th February.

‘Mastering the client relationship’ on 9th April. More info...