November 2017 Workshops

May 2018


Book now for a limited number of workshops on 8th, 10th and 14th November. The workshops are on a first come, first served basis and will be held at Sadlers Wells Theatre, London.

Each half-day workshop is exclusive to one agency so that it can be as bespoke as possible. A minimum of 2 and a maximum of 12 attendees from the agency can attend.

Up to the Light is the leading provider of Client Surveys to the UK design industry. We publish an annual ‘What Clients Think’ report based on over 450 client interviews that we conduct on behalf of design agencies. Every Up to the Light workshop benefits from the most up to date client viewpoint – their concerns, expectations, views on areas such as agency strengths, weaknesses, service levels, added value and quality of agency communications.

World Class Client Service
- 2 workshops

Great client service, over and above account management, is a key differentiator for agencies. In clients’ eyes, great client service can be just as important as creativity or strategic thinking.

  • What are clients looking for? (feedback from client interviews)
  • Differences between account management and client service.
  • Where and how do relationships start to crack?
  • Client service - doing the basics well.
  • What ‘proactivity’ means in practice.
  • How to build trust, added value and partnership - client satisfaction versus client commitment.

Enquire now >>

Winning Pitches
- 2 workshops

With so much time, money and effort involved, it’s vital to ensure that your pitches are as sharp as possible.

  • How pitching and client expectations are changing.
  • How to pitch in 10 key stages.
  • A client’s perspective – drawing up the shortlist, pitch processes and evaluation, what clients look for, where pitches succeed and fail.
  • Structuring your argument, ways to raise audience engagement.
  • Ways to win – practical tips and techniques, do’s and don’ts.

Enquire now >>

Presentation Skills
- 2 workshops

Presentations have become the major client/agency interface so honed presentation skills are vital to winning work and persuading clients.

  • Preparation and understanding the audience.
  • Body language – posture, gesture, facial expression.
  • How to combat nerves.
  • Practical exercises, tips and techniques.
  • Video analysis to sharpen skills.

Enquire now >>

The focus of an Up to the Light workshop is on useful and practical output – new skills and ideas that you can put into action immediately. There is always a pre-workshop meeting/conversation to ensure that the session is tailored to your specific needs and situation. The workshops benefit from the hundreds of interviews that Up to the Light conducts with clients. Workshop content is always directed towards the client experience, their issues and what they look for in agencies.

"Jonathan is a firm favourite with DBA audiences. His expert insight into the client perspective is always pertinent and with topics ranging from business development to framing you strategic offer, attendee feedback is always consistently high. Jonathan has developed a wide range of new content for us over the years and is always professional and approachable in his delivery."

Deborah Dawton, Chief Executive Design Business Association