News

What Clients Think 2017

Mar 2017

Our influential annual report, supported by the Design Business Association, is now published. It contains a wealth of interesting statistics, useful pointers and fascinating truths about the client/agency relationship. The report is based on 455 client interviews conducted on behalf of design agencies. Every interview was paid for by a design agency that commissioned Up to the Light to carry out a Client Survey. Therefore, clients are giving considered views in an interview about their current agency relationships, rather than just responding to an online survey or a more general piece of market research. This gives the findings more weight and credibility.

The report is divided into three sections. Firstly, ‘Client World’ looks at bigger picture client concerns and issues. Secondly, ‘Winning Clients’ looks at agency new business activity and pitching. Thirdly, ‘Retaining & Growing Clients’ covers client service and client development issues.

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What it really takes to be a 'brand custodian'

Sep 2016

Read Jonathan Kirk's recent article for the Design Business Association's 'Insight' publication.

What Clients Think 2016

Mar 2016

Our annual analysis of the client viewpoint is based on 435 client interviews conducted on behalf of design agencies. This year’s report is divided into 3 sections. Firstly, ‘Winning Clients’ looks at agency new business activity and pitching. Secondly, ‘Keeping Clients’ covers client service and client development issues. Thirdly, ‘Losing Clients’ examines why client/agency relationships decline and end.

The report is packed with revealing statistics and comment about the client/agency relationship.

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Have you considered a Client Survey?

Mar 2016

Up to the Light is the leading provider of Client Surveys to the UK design industry.

Why conduct an independent Client Survey? First and foremost, it provides ‘from the horse’s mouth’ information and allows you to make decisions based upon concrete evidence. It can provide answers to some important questions: How do they view your strengths and weaknesses? How are you perceived versus competitors? What client development opportunities can you exploit? How can you improve your client service levels? In what ways could you be more proactive?

An Up to the Light Client Survey ensures impartiality and enables clients to speak more openly. We also use a range of question types that are extremely effective at extracting the richest possible feedback. The result is a more honest assessment of how you are really seen.

Take a look at our introduction document that explains the benefits and get in touch if you’d like to discuss it further.

Download the document

What Clients Think 2015

May 2015

Our annual analysis of the client viewpoint is packed with revealing information about the client agency relationship. Based on 420 client interviews, it opens the lid on client frustrations, concerns and trends.

The report covers client attitudes to design and design agencies generally, their views on pitching, agency communications, client service and costs, as well as their thoughts on agency attempts to add value and win more business.

Do you think that good work inevitably leads to a great client relationship? Read on. 81% of clients who had a weaker or more vulnerable relationship with their design agency cited client service issues as the main reason. Do you think you can significantly grow your business without pitching? Read on. 98% of clients believe that a pitch is good business practice for high value projects.

Download the report >>