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What Clients Think 2016

Mar 2016

Our annual analysis of the client viewpoint is based on 435 client interviews conducted on behalf of design agencies. This year’s report is divided into 3 sections. Firstly, ‘Winning Clients’ looks at agency new business activity and pitching. Secondly, ‘Keeping Clients’ covers client service and client development issues. Thirdly, ‘Losing Clients’ examines why client/agency relationships decline and end.

The report is packed with revealing statistics and comment about the client/agency relationship.

Download the report >>