What Clients Think 2018

May 2018

This year’s report is our fifth and it’s our most comprehensive yet. Based on 500 client interviews conducted on behalf of design agencies, this year’s report provides a fascinating insight into the modern client/agency relationship. Every interview was paid for by a design agency that commissioned Up to the Light to carry out a Client Survey. Therefore, clients are giving considered views in an interview about their current agency relationships, rather than just responding to an online survey or a more general piece of market research. This gives the findings more weight and credibility.

The report is divided into three sections. Firstly, ‘Client World’ looks at bigger picture client concerns and issues. Secondly, ‘Winning Clients’ looks at agency new business activity and pitching. Thirdly, ‘Retaining & Growing Clients’ covers client service and client development issues.

Download the report >>