Client Surveys

Each year we interview hundreds of clients on behalf of agencies and professional services firms. The main benefits of an Up to the Light Client Survey are:

Helps you to gauge current client perceptions
Your strengths and weaknesses – honest assessments of how you are really seen.

Gives tangible pointers for how you can make real improvements
In areas such as client retention, service levels, response to real client needs.

Can spot problems and issues early
Allowing you to then be proactive about resolving them.

Often highlights significant client development opportunities.

Makes clients feel valued
Clients are always impressed that their agency is gaining their views from an independent consultant.

Provides actionable intelligence
It’s not just about feedback but giving practical recommendations.

A mix of qualitative and quantitative response
Allows you to benchmark agency performance so that you can repeat the survey annually and understand how/whether you are improving.

Up to the light can:

Conduct an independent Client Survey.
Give feedback and provide concrete recommendations.