Praise

‘Jonathan’s sensible approach to business development is borne out of his wide experience and knowledge of the market place, and his advice is both relevant and up to date. He helps put in place structures and processes that are strategic, appropriate and achievable while being respectful of the character and aims of the agency with which he is working.’
Julie Oxberry, Managing Director, Household (www.household-design.com)

‘Jonathan’s insight into the relationship between agencies and clients has been invaluable to Green Room. His views are founded in genuine knowledge and he applies them with great skill.’
Steve Pearce, Client Services Director, Green Room (www.greenroomretail.co.uk)

‘We gained invaluable insights and understood the positives and inconsistencies in our approach. Jonathan’s feedback presentation was unbiased, concise and easy to use, making it easy to feed back to the business. This was a thoroughly worthwhile exercise and the insights have been built into our business planning for next year. We will now continue to undertake client reviews on an annual basis.’
Jim Thompson, Managing Director, 20/20 (www.20.20.co.uk)

‘Client Surveys have helped us to know ourselves better. Up to the Light is expert at obtaining the richest possible feedback and then interpreting that really intelligently. Client interviews have helped us to evolve our business on the back of hard evidence.’
Jim Richardson, Managing Director, Sumo (www.sumodesign.co.uk)

‘We commission regular client surveys, but found Jonathan’s tactful and objective approach gave us a more concrete and actionable set of results than we’ve seen in the past. The breadth and depth of these surveys tends to be limited by clients’ availability and mindset at the time of interview, so it’s essential that the interviewer can stand back and read between the lines, rather than simply list the outpourings of one particularly vociferous respondent! Jonathan is particularly good at this.’
George Riddiford, Managing Director, BR&Me (www.brandme.co.uk)

‘With the ever increasing competition and diversification of the creative sector, it’s never been more important to differentiate your offering and stand out from the crowd. However, it’s one thing doing it for others, it’s an entirely different scenario doing it for yourself. Jonathan dovetailed perfectly with our team and quickly got to the core ethos of our offering. His writing skills brought our new positioning to life in the first draft and this original platform has acted as a benchmark for everything we’ve done since. Jonathan is a trustworthy catalyst for change who really delivers, I’d recommend him to any agency who wants help defining their point of difference.’
Keith Forbes, Managing Director, Good Creative (www.good-creative.com)

‘Green Room’s Client Survey conducted by Up to the Light was a thoroughly professional and rigorous exercise. The quality of questions, both qualitative and quantitative, meant that we were able to extract the information we needed. Up to the Light’s conclusions and recommendations were intelligent, insightful and well presented. The whole exercise has helped inform our business direction and I would thoroughly recommend it to other businesses as an annual part of their approach.’
Richard Ash, Founder & Chief Executive, Green Room (www.greenroomretail.co.uk)

‘The Client Survey conducted by Up to the Light was a very effective way of gauging client perceptions. The independent nature of this exercise, together with Jonathan’s experience at conducting these interviews, ensured that we got valuable insights. As well as providing informative feedback, he was particularly good at seeing across the interviews and relating them to our overall business.’
David Wright, Marketing Director, Dalziel and Pow (www.dalziel-pow.co.uk)

‘Jonathan has run a training seminar for us on pitching, supported and facilitated a client workshop on brand positioning. He is fun to work with, expert, effective and a valued collaborator.’
Mike Leahy, Partner, Leahy Brand Design (www.leahybrands.com)