Sharper Difference

Creating a real point of difference for your agency is not easy. So much has been said before by others, it’s a crowded marketplace and, besides, it’s difficult to look at your own agency objectively. Also, the things we do for ourselves can take a frustratingly long time.

Up to the Light enjoys a helicopter view of the agency market. We understand the difference between the generic language of our industry and true differentiators. We also understand the need to make your positioning consistent and more than a sound bite.

We work with agencies to understand their particular culture and approach. The positioning has to be true to you, not contrived. We then crystallise the most motivating point of difference and help express this internally and externally through websites, case studies and presentations.

Up to the light can:

Conduct one to one sessions with you to better understand your approach, culture and aspirations.
Interview your clients to gauge how you are currently perceived.
Create positioning options.
Develop copy that brings each positioning to life.
Work with you to ensure that the positioning is real internally.
Develop copy for website and presentations.