The definitive deep dive into your client’s world – an unmissable annual data fest, packed with insights you can act on.
Dave Allen
Founder & Global CEO, Brandpie
Up To The Light’s annual What Clients Think report is an invaluable resource for us as an agency focused on understanding and responding to the evolving needs of our clients. It offers clear insight into where clients see real value in what agencies deliver, alongside timely watch-outs on where expectations are shifting or intensifying.
Simon Browning
CEO, Recipe Design
Our senior team are all over the ‘What Clients Think’ report from Up To The Light when it drops every year. It contains so much invaluable insight and data on the client/agency relationship from the client perspective – insight we would simply never get with the same clarity.
Tony Chambers
Co Founder Director, eat with your eyes
The annual What Clients Think report is such an important tool for everyone in the agency, particularly those in the Client Service team. The breadth and depth of the research is fascinating and provides a much needed reminder (and sometimes a reality check) as to what’s actually important to our clients in the moment.
Simon Barbato
CEO, Mr B & Friends
A really enlightening report that’s totally focussed on our design industry – brilliant insights and a great reference tool to what clients think! It certainly helps challenge our assumptions and rethink our approach.
Peter Campbell
Chaos
The “What Clients Think” report is fascinating, insightful and packed with pointers for anyone in a client facing role. It’s the definitive snapshot of the client/agency relationship and is a hugely valuable resource.
David Chandler
Joint Managing Director, Great State
The “What Clients Think” report is fascinating, insightful and packed with pointers for anyone in a client facing role. It’s the definitive snapshot of the client/agency relationship and is a hugely valuable resource.
David Chandler
Joint Managing Director, Great State
What could be more important to a design agency than to understand what clients really want? Up to the Light’s yearly report is an invaluable tool for anyone on the agency side and is full of actionable insights to help drive relationship success.
Adrian Caroen
CEO & Executive Creative Director, Seymour Powell
We found the feedback incredibly valuable and led it to significant internal change and wide-ranging client service improvements. Real, unbiased and direct feedback from your clients – it’s gold dust!
Gideon Wilkinson
Co-Founder & Managing Director, Endpoint
Neutrally collected feedback from our clients is a very valuable piece of proactive work for Seen Studios. It provides clear and honest insight, which helps us shape our agency and how we service our clients in the future.
Felicity Pogson
Client Services Director, Seen Studios
For mark-making*, the “What Clients Think” reports are more than data; they’re essential for helping us build client relationships, deliver exceptional service, and drive mutual success. After all, we are in the marketing business, so we must start by better understanding our clients’ needs.
Steve Turner
Co Founder, mark-making*
We look forward to the report every year. It encourages us to stop, take a step back and think about the subtleties of how we communicate from a fresh perspective.
Jenny Hillier
Managing Director, Briggs Hillier
It’s funny how little general insight agencies have on client needs, in contrast to the depth of insight we have on our client’s customers’ needs – from ethnographic, qualitative work to data modelling, etc. So this work by Up to the Light is incredibly valuable.
Georgina Leigh-Pemberton
Managing Director, Turner Duckworth
At first glance it offers the clarity of facts, in dots; but the more
you look at those dots (like some kind of optical puzzle) the more a deeply empathetic and insightful picture emerges of our clients and the challenging world they exist in. And from that comes a much clearer idea of where we can help. We can’t thank Up to the Light enough for taking the time to pull something of this quality together.
Georgina Leigh-Pemberton
Managing Director, Turner Duckworth
We always find the “What Clients Think” report is a must read. Every year we take something away from it that helps us to question and rethink our approach to new business. It’s fast become an annual milestone in how we evolve our approach and do better.
David Watts
Managing Director, Mima Group
I can’t recall a year when I don’t reference or use these insights in some shape or form. An invaluable report.
Chris Hammond
Managing Director and Co-founder, William Joseph
As an industry, we love to get distracted with new fads and trends. The ‘What Clients Think’ report is like one of those big illuminated arrows on the motorway that says, “It’s over here stupid.
Chris Lumsden
Partner, Good
