Jonathan

Jonathan 

Jonathan Kirk is the founder of Up to the Light and advises a significant proportion of the UK’s top 100 agencies across a wide range of issues concerned with business growth and improvement.

As well as advising agencies, Up to the Light is also a brand consultancy that provides brand positioning and strategy for clients. So many consultants become theorists and teachers, slightly removed from reality, but Jonathan is continually involved at the sharp end presenting, pitching and delivering high profile strategic work for brands. This is of huge benefit to his clients.

His agency career included senior positions as a Director of Fitch, the global branding group, and New Business Director at EHS Brann (now Havas Helia).

He is a regular trade press contributor and conference speaker, delivering speeches, workshops and seminars for organisations including the Design Business Association, British Institute of Interior Design, Agency Hackers, the Institute of Advertising Practitioners in Ireland (IAPI) and Design Skillnet. He is a founder member of the DBA’s Experts Register.

As the author of the influential ‘What Clients Think’ report, published annually, he is a widely acknowledged authority on the client/agency relationship.

What couldn’t Jonathan live without? Strenuous walks in the country trying to keep up with Mabel, his Sprocker Spaniel.