There are certain words that trip easily off the tongue in our industry. Does your agency work ‘collaboratively’ with clients? Are you ‘flexible’ in your approach? Do you dig deeper to achieve a better level of ‘understanding’? Perhaps you’re ‘proactive’ with clients. We’ve re-addressed some of these stock words and phrases by asking clients for their interpretation. Our new ‘What Clients Think’ report reveals that in some cases the client viewpoint differs markedly from that of agencies and is often more nuanced.
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