Skillnet Ireland is a business support agency of the Government of Ireland. The organisation supports over 16,000 companies, across a range of 70 Skillnet Networks. Design Skillnet supports the growing Irish design sector by preparing and empowering designers and design leaders through subsidised training initiatives and events.
Our new brand positioning for Design Skillnet crystallises the progressive, future focused nature of its role and injects new dynamism – ‘Inspiring today, transforming tomorrow.’ The positioning statement can also be used as a strapline, where and when appropriate. We developed a brand purpose, brand pillars and values. We also brought much needed clarity to Design Skillnet’s offer, segmenting this into 3 clear categories – Learning & Advising, Connecting & Sharing, Leading & Inspiring. In summary, we brought greater clarity and cohesion to a wide range of services and activities.
Market research | Brand positioning | Copywriting
Assessing impact
We conducted a market research exercise with members and wrote a pivotal new publication – ‘Driving Excellence – Impact Assessment Report.’ This maps the achievements and impact of Design Skillnet’s work since its launch in 2017.
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