For so many years, alcohol free beers have tasted and looked insipid. The overall impression has been apologetic. This is changing fast as new entrants have brought innovation and excitement, helping to rapidly grow the sector. Nirvana Brewery in east London is a great example. They are bringing the passion and values of craft beer to the alcohol-free sector.
Our brand positioning development for Nirvana helps to convey the richness and variety of the Nirvana range, and the sense that by drinking alcohol free beer you are not just making a choice but joining a movement. Our copywriting emphasises the ‘new world of great tasting alcohol free beer for a growing movement of folks that like to have a good time but keep their senses intact.’
Competitive review | Brand positioning | Copywriting
Putting the boot in
Our positioning development helps to ‘put the boot into low expectations.’ These are full flavoured beers crafted by real enthusiasts. A positive choice, never an apology. Creative work by Studio More.
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