West Berkshire Brewery

West Berkshire Brewery is a regional brewer with a superb new brewery and big ambitions. Their product portfolio is diverse, ranging from classic bitters like Good Old Boy to modern craft beers such as Detour. They needed an overarching positioning that could unite present and future products/brands.

Our competitive review of UK breweries segmented existing approaches and identified opportunities. It also looked at the relationship between conventional ales and craft beer. We conducted market research with current and potential consumers, as well as pub landlords and bar managers. Following a brand workshop with the WBB team, we developed our ‘Ambition with tradition’ positioning. Tradition in the sense of tried and tested brewing techniques, championing high quality British ingredients, being based in rural Berkshire and at the heart of the local community. Ambition in the sense that here is a young team that wants to make waves and innovate with a wide variety of beer styles and flavours.

Market research  |  Competitive review  |  Brand workshop  |  Brand positioning  |   Brand book