Positioning the agency
Positioning your own agency is challenging. It’s difficult to look at your own agency objectively. Plus, it’s a crowded marketplace with lots of agencies claiming similar things.
We can help you to cut through the noise and stand out. We work collaboratively to develop an agency positioning that’s distinctive and true to you. Not just a soundbite or a slogan, but something that goes much deeper. The best positionings recognise the reality of the agency as it is now, but build in aspiration and ambition. In effect, a good positioning demands something of the agency.
How we can help:
- ‘Positioning the agency’ workshop
- Deep dive client interviews – understanding perceptions of how clients currently see
your agency - Competitive reviews – a closer look at the agency landscape to help ensure that
your messages are differentiated not generic - Positioning concepts that include copywriting to bring each concept to life
What our clients say
Chris Baker, Director
Design4Retail
Jon Blakeney,
Group Managing Director
I-AM
Clients were asked to self-video during lockdowns so video quality is variable
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