Our annual analysis of the client viewpoint is based on 435 client interviews conducted on behalf of design agencies. This year’s report is divided into 3 sections. Firstly, ‘Winning Clients’ looks at agency new business activity and pitching. Secondly, ‘Keeping Clients’ covers client service and client development issues. Thirdly, ‘Losing Clients’ examines why client/agency relationships decline and end.
The report is packed with revealing statistics and comment about the client/agency relationship.