Are your case studies working hard enough in every situation – on your website, in proposal documents, pitches and new business presentations?
We know from the hundreds of client interviews that we conduct on behalf of agencies that case studies are generally failing to cut through. 66% of clients state that agency case studies fail to tell them what they need to know. For instance, we know that clients are looking for the strategic question that was being addressed, what this agency brought to the project as opposed to any other agency, evidence of real client/agency partnership, the level and quality of strategic thinking and insight involved, the business context and impact of the work. It’s a multi-layered set of expectations. Too often, however, clients are shown generic stories of projects that seem interchangeable with ten other agencies.
The 3-hour face to face workshop will cover:
- How clients view agency case studies – the most mentioned factors from the hundreds of client interviews that we conduct on behalf of agencies.
- Looking at examples of poor, good and excellent case studies.
- Other ways to bring case studies to life.
- Analysis of your top case studies – practical ways in which they can be strengthened.
- Development of a practical guide that can be used for best practice case study writing.
The workshop is tailored to your agency and is preceded by a preparatory conversation with you and a review of your current case studies.
The workshop will be facilitated by Jonathan Kirk. Jonathan is the founder of Up to the Light and advises a significant proportion of the UK’s top 100 agencies across a wide range of issues concerned with business growth and improvement. He is a regular trade press contributor and conference speaker, delivering speeches, workshops and seminars for organisations including the Design Business Association, British Institute of Interior Design, Agency Hackers, the Institute of Advertising Practitioners in Ireland (IAPI), Design Skillnet and The Agency Collective. He is a founder member of the DBA’s Experts Register. As the author of the influential ‘What Clients Think’ report, published annually for the last 11 years, he is a widely acknowledged authority on the client/agency relationship.
If you’d like to get your case studies firing on all cylinders, then this workshop is for you. Do contact us directly by clicking the ‘email us’ tab at the bottom of the page.