Agencies can sometimes be too close to the problem and a little too inward looking when it comes to their business development activity and communications. Putting clients and potential clients centre stage in terms of a razor like focus on their changing pressures, needs and expectations is relatively rare. This workshop ensures that you put the client audience first every time.
Our knowledge and insights on the client viewpoint are unique. We interview more clients on behalf of agencies than anyone else and our annual ‘What Clients Think’ report, now in its 11th year, has become the definitive snapshot of the client/agency relationship. We are continually probing and monitoring clients’ views on areas such as agency business development activity, thought leadership, marketing content and websites, as well as their own challenges and pressures. This workshop utilises all that client insight and applies it to your specific agency, ensuring that finely tuned client understanding is at the heart of your approach.
The 3-hour face to face workshop will cover:
- Changing client pressures and the implications for your agency.
- Keying into client issues and anxieties - striking a chord with clients.
- Your thought leadership and content - applying client criticisms and pointers to your activity.
- Your collateral - benchmarking your collateral against what clients are really looking for.
- Your business development activity - reviewing your activity in the light of client feedback on what’s working and what’s falling flat.
The workshop is tailored to your agency and is preceded by a preparatory conversation with you and a review of your current approach and communications.
The workshop will be facilitated by Jonathan Kirk. Jonathan is the founder of Up to the Light and advises a significant proportion of the UK’s top 100 agencies across a wide range of issues concerned with business growth and improvement. He is a regular trade press contributor and conference speaker, delivering speeches, workshops and seminars for organisations including the Design Business Association, British Institute of Interior Design, Agency Hackers, the Institute of Advertising Practitioners in Ireland (IAPI), Design Skillnet and The Agency Collective. He is a founder member of the DBA’s Experts Register. As the author of the influential ‘What Clients Think’ report, published annually for the last 11 years, he is a widely acknowledged authority on the client/agency relationship.
If you’d like to get your agency’s communications truly client focused and more effective, then this workshop is for you. Do contact us directly by clicking the ‘email us’ tab at the bottom of the page.