Agency business development has never been more challenging. We know that too much agency marketing and new business activity is failing to engage with clients. Indeed, 64% of clients would like their agency’s marketing content to be more ‘relevant’ and 66% of clients state that agency case studies fail to tell them what they need to know (source: ‘What Clients Think’ 2025 report). We interview more clients on behalf of agencies than anyone else so we are in a unique position to know the type of agency activity that is working and cutting through.
Our ‘World Class Business Development’ workshop is a half-day session. Rather than being a workshop attended by multiple agencies with different agendas, each workshop is booked and attended by one agency. The workshop will be preceded by conversations with you to understand your current approach to business development, so that we can make the workshop as tailored and relevant as possible.
The workshop will cover:
- Business development principles – how you want to conduct your marketing and business development, what you believe in.
- Client viewpoint from the hundreds of client interviews – what’s working, what cuts through, what’s just ‘so what’.
- Have you thought of these techniques and approaches? – new techniques and reinventions of tried and tested ones.
- How to extract the most value from your clients and warmer contacts.
- Importance of testing and evaluating different approaches at the same time.
- Agency content – dipping into our quarterly review of agency content on different platforms to understand which agencies are punching above their weight, and which themes and approaches are gaining most traction.
- Structuring your efforts and ways to build collective business development into the agency culture.
Get in touch to discuss a ‘World Class Business Development’ workshop for your agency and make sure that your approach to business development is sharp, up to date and effective.
Contact us directly using the contact details at the bottom of this page or just click the ‘quick contact’ tab on the right hand side.